"After a decade of struggling with skin insecurities, I set my mind to building a skincare system that actually works, and gives you the confidence to live in your skin."
New Zealand Skincare Built on Real Skin Confidence
Our Mission. It's Personal.
I'm Ed, the founder of ed&i Body. I grew up competing in athletics at a national and international level. Sport was everything to me. But through all of it, the training, the competitions, the podiums, I was quietly fighting something most people couldn't see: severe face and body acne that knocked my confidence harder than any competitor ever could.
I still manage it today. And that lived experience is what ed&i was built on.
This isn't a brand created by a boardroom. It's a brand born from the kind of skin struggle that's deeply personal, often invisible, and almost never talked about honestly. I wanted to change that.
"I believe beauty is a deeply personal concept, shaped by our own perceptions. True beauty lies in having unwavering confidence in oneself, confidence that stems from embracing the unique internal and external qualities that define us. By acknowledging these distinct features, we can overcome self-doubt and celebrate our individuality." ED
Beauty Is Personal. Not Comparable.
The ed&i Skin Confidence Manifesto
We were never here to play by the old rules of beauty. No overpromising. No overpriced formulas. No pressure to "fix" what was already enough.
ed&i Body exists to redefine what confidence looks like, and how it feels.
Real confidence doesn't come from filters, trending ingredients, or chasing perfection. It comes from skincare that actually performs, and from a reflection that tells your story, not someone else's ideal.
We believe science belongs in skincare, but so does soul. Every ed&i formula is backed by proven active ingredients, inspired by nature, and made right here in New Zealand, crafted with integrity, care, and a genuine commitment to your skin.
Trends are temporary. Confidence is timeless.
We build with our community, not just for them. Our customers are our compass, bold, honest, and unapologetically themselves. We're transparent about our pricing, deliberate in our formulations, and obsessed with delivering results that go deeper than a surface glow.
Because when your skin performs, your confidence follows.
Science-led. Community-built. Skin confident.
THE SCIENCE BEHIND OUR FORMULATIONS
Great skincare requires more than good intentions. It requires rigorous science, trusted ingredients, and the expertise to combine them correctly.
At ed&i, our formulas are developed alongside leading New Zealand skin scientists, drawing on the latest clinical research and biotechnology. We work with high-potency bioactive compounds, retinoids, peptides, AHAs, antioxidants, alongside clean, natural actives to create products that treat the skin with precision and care.
The result isn't just skincare that feels luxurious. It's skincare that works, visibly, measurably, and for the long term.
Every product in our range is formulated to address a specific skin concern: acne, ageing, dry skin, scarring, stretch marks, and more. Because your skin deserves more than a generic routine.
REAL CUSTOMERS, REAL RESULTS
Nothing drives us more than the transformations our community shares with us. The confidence gained. The skin journeys documented. The stories of people finally feeling at home in their skin.
These aren't curated testimonials, they're real before-and-after's from real people who trusted ed&i with their skin. We don't take that lightly. It pushes us to formulate better, communicate honestly, and never coast on a formula that has room to improve.
