OUR MISSION, ITS PERSONAL
"After a decade of struggling with skin insecurities I set my mind to creating a transformative skin care system formulated to empower skin confidence."
I'm Ed, the founder of ed&i.
At ed&i, we are driven by an ambitious and exciting mission to support and empower skin confidence through a transformative skincare system. My passion for adventure and the outdoors was cultivated during my upbringing and subsequently led to my love for sports, where I competed in athletics at a national and international level during my childhood. However, despite my athletic achievements, I experienced severe face and body acne, which I still manage to this day. My personal struggle with skin and body confidence is what motivates and inspires the mission of ed&i.
"I believe beauty is a deeply personal concept, shaped by our own perceptions. True beauty lies in having unwavering confidence in oneself, confidence that stems from embracing the unique internal and external qualities that define us. By acknowledging these distinct features, we can overcome self-doubt and celebrate our individuality." ED
Beauty is Personal, Not Comparable
The ed&i Skin Confidence Manifesto
We were never here to play by beauty’s old rules. The overpromising. The overpriced. The pressure to perfect what was already enough.
We built ed&i to redefine what confidence looks like, and how it feels. Because real confidence doesn’t come from filters, followers, or flawless skin. It comes from knowing your products perform, and your reflection tells a story that’s yours alone.
We believe science belongs in skincare, but so does soul. Every formula is backed by proven actives, born from nature, and made right here in New Zealand, crafted with care, integrity, and intention.
Trends are temporary, but confidence is timeless. We co-create with the women who wear it. Our community is our compass, bold, curious, and skin confident.
We’re honest in our prices, deliberate in our design, and obsessed with performance that delivers more than glow, it delivers belief.
Because when your skin performs, your confidence follows. And that’s what makes ed&i different.
Science-led. Community-built. Skin confident.
THE SCIENCE BEHIND OUR FORMULATIONS
At ed&i, we believe science and nature create the perfect partnership for your skin. Guided by top New Zealand skin scientists and cutting-edge research, we craft every formula with intention and care. By harnessing powerful bioactive compounds alongside clean, natural ingredients, we create products that don’t just work, they transform. Each bottle is a celebration of innovation and nature’s brilliance, delivering visible results while nurturing your skin’s natural rhythm. At ed&i, we’re here to empower you to face the world with confidence, one luxurious drop at a time.
RESEARCHED-BACKED INGREDIENTS
REAL CUSTOMERS, REAL RESULTS
We are endlessly inspired by the courage of our community in sharing their skin journeys with ed&i. Your stories drive us to create products that truly make a difference, and seeing the transformations in your skin, body, and confidence fills us with joy. Thank you for trusting us to be part of your journey. Your trust fuels our commitment to crafting products that empower, uplift, and positively impact your life every day.
Join our community
We invite you to join us as we work towards our goal of supporting and empowering skin confidence for all women through a transformative skincare system. At ed&i, we believe that involving our community in all aspects of our business is critical to our success. As such, we are committed to becoming more customer-centric and delivering products that meet your unique needs and desires.
To stay informed about the latest news, upcoming releases, and what's in store for ed&i, we encourage you to follow us on our social media platforms, sign up for our mailing list, and join our community Facebook page. These channels offer the perfect opportunity for you to engage with us and other members of our community, and we look forward to your active participation.
Thank you for your ongoing support, and we are excited to have you on this journey with us.
