"I set my mind to creating a transformative skin care system formulated to support skin confidence."
I'm Ed, the founder of ed&i.
At ed&i, we are driven by an ambitious and exciting mission to support and empower skin confidence through a transformative skincare system. My passion for adventure and the outdoors was cultivated during my upbringing and subsequently led to my love for sports, where I competed in athletics at a national and international level during my childhood. However, despite my athletic achievements, I experienced severe face and body acne, which I still manage to this day. My personal struggle with skin and body confidence is what motivates and inspires the mission of ed&i.
"I believe beauty is a deeply personal concept, shaped by our own perceptions. True beauty lies in having unwavering confidence in oneself—confidence that stems from embracing the unique internal and external qualities that define us. By acknowledging these distinct features, we can overcome self-doubt and celebrate our individuality." ED
Our Philosophy - BEauty is personal, not comparable
At ed&i, we celebrate the beauty of every skin journey. Guided by the expertise of New Zealand’s leading skin scientists, we craft clean, high-performance skincare that blends nature’s best with advanced science. Our premium formulations deliver radiant, healthy skin and boost confidence, all while being accessible to the everyday woman. We believe every woman deserves premium skincare without compromise, sophisticated, effective, and attainable. Driven by transparency and inspired by our community, your voice helps shape products that are as authentic as they are empowering. Together, we make embracing natural beauty effortless and within reach.
THE SCIENCE BEHIND OUR FORMULATIONS
At ed&i, we believe science and nature create the perfect partnership for your skin. Guided by top New Zealand skin scientists and cutting-edge research, we craft every formula with intention and care. By harnessing powerful bioactive compounds alongside clean, natural ingredients, we create products that don’t just work—they transform. Each bottle is a celebration of innovation and nature’s brilliance, delivering visible results while nurturing your skin’s natural rhythm. At ed&i, we’re here to empower you to face the world with confidence, one luxurious drop at a time.
REAL CUSTOMERS, REAL RESULTS
We are endlessly inspired by the courage of our community in sharing their skin journeys with ed&i. Your stories drive us to create products that truly make a difference, and seeing the transformations in your skin, body, and confidence fills us with joy. Thank you for trusting us to be part of your journey. Your trust fuels our commitment to crafting products that empower, uplift, and positively impact your life every day.
