OUR MISSION, ITS PERSONAL
"After a decade of struggling with skin insecurities I set my mind to creating a transformative skin care system formulated to support skin confidence."
I'm Ed, the founder of ed&i.
At ed&i, we are driven by an ambitious and exciting mission to support and empower skin confidence through a transformative skincare system. My passion for adventure and the outdoors was cultivated during my upbringing and subsequently led to my love for sports, where I competed in athletics at a national and international level during my childhood. However, despite my athletic achievements, I experienced severe face and body acne, which I still manage to this day. My personal struggle with skin and body confidence is what motivates and inspires the mission of ed&i.
"I believe beauty is a deeply personal concept, shaped by our own perceptions. True beauty lies in having unwavering confidence in oneself, confidence that stems from embracing the unique internal and external qualities that define us. By acknowledging these distinct features, we can overcome self-doubt and celebrate our individuality." ED
Beauty is Personal, Not Comparable
The ed&i Skin Confidence Manifesto
At ed&i, we believe beauty isn’t something to chase, it’s something to own. It’s not about fitting in, it’s about standing strong in your skin, your way.
That’s why we create skincare that celebrates individuality, supports real skin, and empowers confidence, not comparison.
Confidence is self-trust, not flawlessness - Your skin is a reflection of your story, every line, every glow, every mark. We’re not here to perfect it, we’re here to celebrate it.
Healthy skin is strong skin, not filtered skin - Forget unrealistic ideals. We focus on skin that feels nourished, balanced, and resilient, because real radiance starts from within.
Beauty is personal, not comparable - Your skin is one of a kind, and so is your journey. We honour what makes you you.
Self-care is strength, not selfishness - Taking time for your skin is an act of respect. It’s about filling your own cup before pouring into the world around you.
Together, we are stronger - From shared stories to co-created products, we grow through connection. Our community inspires everything we make.
Premium skincare without compromise.
Formulated by New Zealand’s leading skin scientists and guided by the women who use it.
Every ed&i product is:
Clean & high-performance
Powered by nature & backed by science
Sophisticated, effective & attainable
We don’t create trends, we create
trust.
Because when skincare is personal, it becomes powerful.
This is skin confidence. This is
ed&i.
THE SCIENCE BEHIND OUR FORMULATIONS
At ed&i, we believe science and nature create the perfect partnership for your skin. Guided by top New Zealand skin scientists and cutting-edge research, we craft every formula with intention and care. By harnessing powerful bioactive compounds alongside clean, natural ingredients, we create products that don’t just work—they transform. Each bottle is a celebration of innovation and nature’s brilliance, delivering visible results while nurturing your skin’s natural rhythm. At ed&i, we’re here to empower you to face the world with confidence, one luxurious drop at a time.
REAL CUSTOMERS, REAL RESULTS
We are endlessly inspired by the courage of our community in sharing their skin journeys with ed&i. Your stories drive us to create products that truly make a difference, and seeing the transformations in your skin, body, and confidence fills us with joy. Thank you for trusting us to be part of your journey. Your trust fuels our commitment to crafting products that empower, uplift, and positively impact your life every day.
