Meet ed&i goddess Eden
What are your beauty ethics?
I am a 19 year old professional dancer, model and content creator, I’ve also recently launched my first business ‘Eden Coleman + Lash Religion’, my own Lash Range with Lash Religion, which I’m very proud and excited about!
My Beauty Ethics have definitely evolved by being more accepting of myself and remembering that beauty starts from within, the way you take care of your body as a whole, can completely change your mindset. As I have sensitive skin, I’m more aware of the products I use. Anyone that knows me, knows how religious I am when it comes to my daily self care regime, ensuring I moisturize my whole body head-to-toe every morning / night, ALWAYS take my makeup off at the end of the day, especially after a night out and I also like to self tan each week for dance.
What does body confidence mean to you?
‘Self Love’ Accepting yourself, focusing on the positive, doing what makes you feel happy and confident and making that a priority in your life and keeping active and trying to not let the options of others get to you! It’s so easy to get wrapped up in society’s expectations but they are so unrealistic! Your body is yours for a reason, just own it and wear your crowns proudly queens. I always treat others the way I like to be treated, kindness goes a long way!
How has Ed&I Body helped you to feel body confident?
I’m so glad I discovered it, my skin thanks me everyday! I love supporting local and the ethos behind the Ed&i brand is very appealing too, from the ingredients and how it’s all natural, which is so important to me, to the way they are always looking to improve their formulas, packaging etc!
Ed&i gives me confidence in myself and my body as it makes my skin radiant, glow, feels so smooth and soft, plus it smells sooo good too! Especially with looking after my skin being such a passion and love of mine, these products are the cherry on top!
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Meet our beautiful customer Kate!
What do you do?
I am a youth mental health occupational therapist.
What are your beauty ethics?
I love using natural products to not only protect my skin but also to benefit my health as well. Our skin is our biggest organ and it absorbs whatever we put on it. I always wear sunscreen to protect myself from the sun and to prevent premature ageing. I believe starting to look after your skin from a young age is so important as it’s easier to prevent damage than to reverse it.
What does body confidence mean to you?
To me body confidence is all about accepting every part of me the way I am. I try to focus on looking after my health and my skin and not about how my body looks or what I weight. Body confidence to me comes from being happy and content within myself.
How has ed&i Body helped you to feel body confident?
I struggle with quite bad eczema and for a long time fake tans and moisturisers would break me out in a rash and I felt like everyone was always looking at my inflamed arms. When I started using Ed& I bodies part time tan I was so impressed. Because it’s so natural it doesn’t irritate my skin at all so I’m left with glowy bronzed skin and I feel so much more confident. I also love the smell of the sunscreen and how hydrating it is, I’m not self conscious of smelling like bad sunscreen or having it strip my fake tan.
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We caught up with the very talented content creator Sammy Davies for our Self Love Club.
What is your beauty ethos?
Our skin absorbs everything that goes onto it, so I try to ensure I use natural products that will cause no harm to myself or the environment. It's so important to care for your skin and it doesn't have to be over-complicated either.
What does body confidence mean to you?
The ability to accept and embrace your flaws (everybody has them) ❤ We all have bad days, these are the days where I try give myself some extra self care and love. Over the years I've learnt what makes me feel more confident and have grown to believe in myself which makes a huge difference.
How has ed&i body helped you to feel body confident?
During winter my skin becomes drier that the Sahara. ed&i has transformed my skin, leaving it soft, hydrated and radiant. I love how empowering ed&i is and they are a brand I will definitely continue to support 🤍
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Meet our beautiful customer Nicole!
What do you do?
I’m the founder of Rosé Skin and over see admin/accounts work for my parents!
What is your beauty ethos?
I love to know what is going on my skin/body, so natural products are my go to. It’s always been hard to find body care that works with my skin but with ed&i I have had nothing but amazing results with using them.
What does body confidence mean to you?
Body confidence is loving myself 100% and accepting that this is me and the only me I will ever have. So to love and care for myself has been a journey but I’m so glad I’m here! The hardest part has been learning to leave judgement aside.
How has ed&i body helped you feel body/skin confident?
My skin has never been so smooth, soft and hydrated. I have had dry skin for years and these products have such long last effects. I can wear a dress or shorts without the fear of dry legs! And did I mention the glow from that body oil? OMG xxx
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We caught up with Aussie Babe Liv and had a chat about what body confidence means to her.
What do you do?
I am a student on my last semester at university studying interior design. In my spare time I run my own business doing digital illustrations.
What is your beauty ethos?
My beauty ethos are very Important to me and is something I am still learning about everyday. I am learning to look after myself, my thoughts on others and change my understanding of “normal”. However over the past few years my mental health has been on rapid decline due to not looking after myself and appearance due to feeling guilty on spending money on myself or I never felt good enough. However I come to learn more about how your beauty only comes from within. It not only appearance or what others have to say.. but kindness and how you treat yourself and others. It’s taking care and doing what’s best for you. It all comes from within.
What does body confidence mean to you?
Body confidence is a massive thing to me. I think every individual should love and adore themselves and celebrate that. However it can be super hard. For myself I have struggled with major acne and recent weight gain. I went from a size 10-14 and that was really hard for me. In the past I was somebody who never understood why people felt so Insurcure about there bodies until I put on a lot of weight and had the judgement of others. I become very introverted and anxious, depressed, lost lots of friends and did not love myself. And sadly the judgement of people will always be there... and you can’t do really anything to change that. But you can change how you see yourself and own worth. I now can proudly say I am happy and live myself. It takes time but it’s important. Because you are a queen. You are beautiful. And believing in yourself will change your whole entire life.
How has ed&i body helped you feel body/skin confident?
Honestly I feel so confident in Ed&I body due to the fact I trust the ingredients I am putting on my skin and know/see the results. My skin is GLOWING, soft, smells good and super radiant!! I feel confident going out showing off my body.
xo
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This week we catch up with beauty guru and ed&i muse Jahmin.
What do you do?
I’m a senior beauty therapist and product specialist at Caci clinic. I am also internationally qualified in fashion/theater/media makeup artistry and often freelance in the ball/bridal season
What’s your beauty ethos?
Simple, sustainable and effective. I am religious with making time for myself and doing my self care regime, it’s almost like Thursday therapy. A little self love goes a long way.
What does body confidence mean to you?
Rocking your individuality! no matter what size shape or colour and to completely own it. A major part in my body confidence comes from not paying attention to what others think and not changing what I believe is right for me depending on the current “trend”. I know exactly who I am and I love myself for that.
How has Ed&i helped you feel body/skin confident?
I’ve struggled with finding body products that don’t flair my seasonal dermatitis on my arms so the fact it’s NZ owned and natural is a blessing because now I can live in fake tan all year round! The before body scrub and after oil means my skins always fresh and then lathering the part time tan allows me to love the whiskey cocoa dream.
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Meet the beautiful mother to be Ash!
What do you do?
I’m a early childhood educator, model and a mama to be in a few weeks!
What is your beauty ethos?
I like to believe that I have a very self expressive, no-fuss approach when it comes to my personal beauty ethos; favoring simple, natural and sustainable pieces and products over any other. I find that by refusing to stray from what truly feels right for me and my body it enables me to feel positive, strong and confident in myself.
What does body confidence mean to you?
Body confidence for me is acknowledging all the good and the bad that comes with being human. I truly believe that the internal as well as external are equal players in the body confidence game, sometimes we have bad days and that’s okay because they help us to truly appreciate the good ones. You don’t have to love yourself 100% all the time, you just have to know there is no one in the world who can do it like you do.
How has ed&i helped you feel body/skin confident?
Ed herself took me from thinking there was never a chance I could ever rock a teeny weeny bikini to feeling like a boss the very first time I put on one of her pieces, with her warm and accepting energy she reminded me of one key idea, every body is a bikini body you just simply have to put one on. That whole hearted acceptance and positivity is ingrained into every product which enables me to feel gorgeous in my Ed&I without compromising anything that is important to me.
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Meet our muse and goddess Jamie
What do you do?
Currently working as an after school care teacher with little kids and also a part time makeup artist!
What is your beauty ethos?
I personally think that simple is best! I really love knowing what's going onto my skin, especially because my skin can be quite sensitive.
What does body confidence mean to you?
Body confidence to me is being able to feel comfortable in your own skin! Learning to love yourself for who you are and any struggles you've overcome is super important. I have endometriosis and recently had laparoscopic surgery for it and wearing a bikini with my new scars is definitely something I'm slowly learning to love!
How has Ed and I body helped you feel confident?
The body range smells AMAZING and I constantly get compliments when I'm using them so that is always really nice to hear! I feel so much more confident using these products than any of my other body products because I know they're full of natural ingredients. The before scrub and after oil... I can't live without these. My skin feels so insanely smooth and soft after using this combo and I feel so much more confident in a bikini because of them! xo
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Meet the beautiful mother of two, Paige.
𝑊ℎ𝑎𝑡 𝑑𝑜 𝑦𝑜𝑢 𝑑𝑜?
Stay at home Mother to two beautiful boys with a side of Instagram.
𝑊ℎ𝑎𝑡 𝑖𝑠 𝑦𝑜𝑖𝑟 𝑏𝑒𝑎𝑢𝑡𝑦 𝑒𝑡ℎ𝑜𝑠?
I love products that are made with natural ingredients, I am always weary about what I put on my body. I love that ed&i body products are made with natural ingredients.
𝑊ℎ𝑎𝑡 𝑑𝑜𝑒𝑠 𝑏𝑜𝑑𝑦 𝑐𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑐𝑒 𝑚𝑒𝑎𝑛 𝑡𝑜 𝑦𝑜𝑢?
Body confidence to me means accepting myself as I am in the present. Being happy with myself inside & out & not worrying about judgement from others. I love my body & all it has done for me over the years, absolutely blessed!
𝐻𝑜𝑤 ℎ𝑎𝑠 𝑒𝑑&𝑖 𝑏𝑜𝑑𝑦 ℎ𝑒𝑙𝑝𝑒𝑑 𝑦𝑜𝑢 𝑓𝑒𝑒𝑙 𝑏𝑜𝑑𝑦/𝑠𝑘𝑖𝑛 𝑐𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑡?
It has helped in so many ways!! My skin is glowing and always feels well nourished. It has taken away Eczema that I had on my hand & just over all makes me feel AMAZING!
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